Mars, Inc. announces packaging change for KIND bars
New material is recycled used mixed plastic that would otherwise be incinerated.
Mars, Incorporated has reached a key milestone in its commitment to a circular economy where packaging material never becomes waste. The new KIND snack bar packaging incorporates recycled content made from advanced recycling, meaning it contains less virgin plastic to previous products.
The new material has been completely redesigned for maximum circularity and is produced through the recycling of used mixed plastic that would otherwise be destined for incineration or landfill. This means that the new packaging is eligible for drop-off recycling in the UK, and curbside recycling in Ireland.