Three Success Factors for Smart Connected Packaging
Transitioning to this new packaging paradigm has challenges. High among them are maintaining quality and cost control. There are, however, three success factors that can help mitigate risks.
Demand for smart connected packaging is increasing the need for companies to be customer-relevant: The drive to achieve supply chain resiliency while also advancing sustainability is paramount. To meet these bullish expectations, senior executives are turning to engineering and manufacturing for innovative solutions that reimagine packaging as an extension of the product, while creating valuable data driven insights and delivering growth.
Companies focused on electro-mechanical products, such as Tesla, Peloton and iRobot, have been leading the charge in utilizing automated customer feedback and product performance. Yet, an increasing breadth of brands realize that smart connected packaging can contribute to their organization's digital thread. This thread is a stream of data that allows information to flow between products, processes, and plants. Brands can weave it throughout product lifecycles to enable new feedback loops, allowing them to improve their product development, production efficiency and marketing.