Excellence In Packaging Design Begins with Pin-Sharp Color Proofing Technology
In today’s consumer product supply chain, speed-to-market is at the top of the list for many brands. While speed is ultimately the result of many functions in synergy, packaging continues to be a critical aspect of delivery and the primary vehicle through which brands communicate their spirit, values, and quality to their customers.
The emergence of digital print has made smaller print runs economically viable. Shorter runs power the brand’s ability to launch more creative, more personalized product designs and deliver them quickly to shelf. The result is more products on shelf for users to choose from and more intense competition between brands.
To perform in this environment, brands and their partners need to leverage technology that can help them work faster, with digitally repeatable processes, to shorten delivery times and show up right first time on shelf.