Most Americans Look to Packaging First to Determine Recyclability
For companies and brands looking to improve the likelihood their package gets recycled this America Recycles Day, new research reinforces the critical importance of recycling information included on packaging. According to research commissioned by the Carton Council of North America, the vast majority of consumers (75%) said they would assume a package is NOT recyclable if it does not contain a recycling logo or recycling information on it. Further reinforcing the power of the package, the research also reveals that the package remains the top source (50%) for recycling information, followed by local community websites (41%).
While product packaging and city websites remain the most relied upon source for recyclability information, other areas are gaining in importance, including social media, news, influencers and advocacy groups.