Kellogg’s Introduces More Accessible Packaging with Help of NaviLens
As part of the brand’s Better Days Promise ESG strategy, Kellogg’s has introduced a more accessible form of packaging for four of its most popular cereals. Packaging for Kellogg's Corn Flakes, Special K Original, Rice Krispies and Crispixwill now feature NaviLens technology that allows visually impaired customers to identify and learn more about the cereals when shopping.
NaviLens, a technology created by Neosistec in collaboration with the University of Alicante’s Mobile Vision Research Lab, equips various products with a printed code that can be scanned with a smartphone camera. Once scanned, users are directed toward the product and can learn more about it through the free NaviLens and NaviLens GO apps. The apps provide the customer with listenable information such as the package’s name, size and nutritional content that can be prompted with a simple flick of the wrist.