The idea of using flexible packaging for wine and spirits is gaining traction by the day, and with good reason. Reduced costs, increased sustainability and the ability to create eye-catching designs that jump off the shelf are just three arguments for moving away from rigid packaging.

“Consumers have reshaped their views about sustainable packaging in ways that are forcing the entire value chain to act more quickly,” Fres-co System USA, a provider of flexible packaging systems, noted recently. “Packaging that is lightweight, requires less energy to produce and transport, emits less greenhouse gases during production, and has an efficient product-to-package ratio all contribute to a reduced carbon footprint.”