Chicken of the Sea makes Splash with First Rebrand in 20 Years
Chicken of the Sea is splashing into the new year with a modern look, including a fresh update for their iconic mermaid.
This is the first complete rebrand for Chicken of the Sea in more than 20 years. The work was created in partnership with Little Big Brands, a New York-based branding agency, who led the strategy, design, and packaging work, as well as the creative launch campaign.