In a changing environment where over 90% of new products are failing, one of the most important questions keeping CEOs up at night is this: “Is my product good enough?”
One of the biggest differences between success and failure lies in how a product’s performance stacks up against the category and its competition. Critical insights are needed to provide confidence in product and packaging performance, leading to clear directions for improvements in the product design. This is something that only a company with a deep history of product performance testing and historical data can provide.