Nut industry leader John B. Sanfilippo & Son has relaunched its Orchard Valley Harvest (OVH) brand, with an identity and packaging developed in partnership with global brand design agency Straight Forward Design.
The OVH brand of nuts, dried fruits and mixes has faced challenges in recent years, with increasing pressure from own-label and competitor brands using similar names, colorways and functional claims around simple, natural goodness, meaning that it was no longer differentiated in a highly competitive marketplace.