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Brand Packaging
New Packages

Propel Fitness Water Undergoes Major Brand Redesign

The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.

By Bobby Douglas

Propel Fitness Water, a PepsiCo brand made with Gatorade electrolytes, has announced that it will start 2023 with a major brand redesign and a bold new look. Looking to further emphasize Propel’s Gatorade roots, the new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.

Designed by PepsiCo Design and Innovation, Propel’s new packaging is meant to highlight how the product helps exercisers in their moments of sweat, and it is on shelves now with a full rollout expected to be completed by the summer of 2023.

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