As Graphic Dimensions scouted for a way to diversify and grow its business, it saw opportunity in the thriving labels and packaging industry. The company, which traditionally prints business and marketing documents, moved its Atlanta location to a larger 65,000 square foot facility nearby to make room for supplementary label printing services in November 2012. The new facility is spacious enough to house its current equipment, the newly added HP Indigo WS6600 Digital Press, as well as more presses in the future.
“We are expecting the division to increase our sales by 30 percent in its first year,” says Bill Reid, director of marketing, Graphic Dimensions, Inc. “We have been pleasantly surprised by the response received since launching New Dimension Labels and look forward to growing even more throughout 2013.”