When current owner/CEO Wes King bought the recipe for the single flavor and rights to make the product in 2010, the nutrition, health & wellness category was growing exponentially. He realized it was time to get Tahoe Trail Bar introduced to a wider audience.
Speed scratch cooking – taking semi-prepared, healthy ingredients and creating a homemade meal – along with zero waste, drinkable soup, grass-fed dairy, microgreens, sea plants, vinegar seen as top trends by industry expert Mareya Ibrahim.