Oral hygiene, toiletries packaging to see shift toward new digital tools

A new report from consumer insight firm Canadean (canadean.com), Top Trends in Toiletries and Hygiene, states that hygiene categories, traditionally perceived as "quiet" in terms of innovation, will soon see a distinct shift towards systems and products which employ digital tools and unique technologies to better manage personal hygiene, as today's digitized and connected consumers seek to align this preference across their lifestyles.

Consumer interest is growing in electronic hygiene devices. By being automated, many of these products benefit from perceived superior efficacy credentials in comparison to traditional counterparts, as consumers seek out the best way to achieve their hygiene goals.