Bulleit Bourbon introduces new outer packaging bag

Bulleit Bourbon is a Kentucky straight bourbon whiskey, with a high-rye content and iconic frontier inspired bottle. Bulleit asked ButterflyCannon (butterflycannon.com) to create a new outer pack which would look disruptive on shelf whilst still in keeping with the brand’s straight-talking and authentic character.

The solution was to package the bottle in a customised canvas Lewis Bag; a small sack with triple-stitched seams which when pounded with a mallet is perfect for creating the crushed ice, integral to making Bulleit’s signature serve, The Bulleit Mint Julep. Made from 16-ounce canvas, the bag features a magnetic closure to retain the iconic bottle shape, detailed with oversized, hollow brass rivets inspired by the brand’s utilitarian brand universe.