Soap packaging outperforms consumer expectations

tricorBraun partnered with Envirocon Technologies, makers of Austin, Texas-based Lemi Shine household cleaning products, to understand, explore and engineer a package that is unlike any other in its category. The resulting package design is disruptive on shelf, counter-worthy and loaded with enhanced functionality that outperforms consumer expectations.

Envirocon came to TricorBraun’s Custom Package Design and Engineering team with some secondary and primary research that revealed today’s consumers want to squirt a little dish soap on their sponges, wash their dirty dishes, rinse them and put them in the drying rack. Gone are the days of filling the sink basin with soapy water, letting dishes soak, and then rinsing and drying them by hand. A speedy clean-up is what is most important.