Pouches Prove to Be Right Package At The Right Time

The changing lifestyles of today’s consumers—eating trends, eating habits and eating occasions—has led to a need for packaging that goes beyond just protecting the product. To drive growth and profitability, consumer packaged goods companies (CPGs) have a need for forward-thinking functionality that fits with the new demands from consumers.

This is why stand-up flexible packaging is beginning to dominate new product releases, growing by 30 percent from 2012 to 2015, according to Mintel. Manufacturers of baby food, yogurt, fruit purees, beverages and many other categories are converting to stand-up pouches to meet evolving consumer lifestyles and position their business for future growth.