Book on Private Brands to Debut at Velocity Conference

Velocity: The My Private Brand Conference attendees will get an exclusive preview of Christopher Durham's latest book on private brands, Vanguard: Vintage Originals, before it releases on Amazon on Monday, Sept. 18. The follow-up book to his bestselling first book, Fifty2: The My Private Brand Project, will debut during the conference as Durham presents a look at the innovation, vintage design, and brands that make up the book. Velocity: The My Private Brand Conference will be held in Charlotte, NC on Sept 14.

Christopher Durham, author and president of My Private Brand, joins an impressive lineup of more than a dozen retail executive speakers at the conference, including Jack Pestello, senior vice president, private brands, at Walmart; Paul Hunt, vice president, proprietary brands, Petsmart; Chris Demeo, vice president, global channel sales, Staples; Jeff Gamsey, vice president, private brands, Boxed.com, and Adam Golomb, director, own brands and sourcing, Giant Eagle.