Procter & Gamble Launches Bottle Made From 100% Recycled and Ocean Plastic

The Procter & Gamble Company today launched the Fairy Ocean Plastic bottle made completely from post-consumer recycled (PCR) plastic and ocean plastic. The launch of the bottle aims to raise awareness of the issue of ocean plastic and what can be done to prevent plastic waste from reaching the ocean.

The first-ever Fairy Ocean Plastic Bottle has been created in partnership with recycling expert TerraCycle and will reach British consumers in 2018. The UK launch will include 320,000 bottles, the largest production run of recyclable dish soap bottles in the world made using ocean plastic. The innovative bottle will be made from 10% ocean plastic, collected from the ocean and beaches around the world, and 90% post-consumer recycled plastic.