Luxury brands have long considered how online worlds can escalate sales. So, in October, when Mark Zuckerberg revealed that Facebook was rebranding with a focus on building a ‘metaverse’, did it signal the acceleration of next-generation e-commerce?
Over the last two years, the performance of e-commerce platforms was the difference between retail survival, growth, and ruin. And, for the foreseeable future, that is likely to remain the case.
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