STONE’s strategy focused on maximizing the opportunity to make GoNanas truly memorable, signaling something new and modern in the baking category, and creating greater impact in stores.
The functional gum's products includes natural caffeine and L-theanine.
February 24, 2026
The launch represents a significant milestone for the confection brand, it says, expanding accessibility for everyday consumers seeking a modern, convenient alternative to traditional energy.
Process imprints a custom watermark or holographic effect on flexible packaging finishes, boosting visual impact and providing a powerful layer of brand protection.
The proprietary, patented packaging uses a clean, white chipboard base paired with a clear, 360° viewing window that allows shoppers to see the quality of the beef from every angle, delivering immediate clarity in a competitive category where nutrition cues matter more than ever.
This strategic move reinforces the brand’s role as a pioneer in the rapidly growing cold-pressed juice category, while strengthening its connection to health-conscious consumers who value simplicity and are seeking simple nourishment from nature in a world full of dull, overprocessed options.
The updated range, available now in both jar and squeezy formats, includes enhanced packaging features designed to reinforce Rowse’s premium Manuka position within the honey category.
The competition continues to recognize outstanding packaging design from across the globe, welcoming entries from brands, agencies and independent designers working across every sector of packaging.
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