The Bronx-born brand has been a favorite of consumers for decades, so it was important to walk the tightrope of honoring its past while also making it more shoppable, appetizing, and relevant amongst its competitive set.
Tata Elxsi played a pivotal role in crafting a fresh design language system, which visually represented Vatika’s commitment to sustainability and connoted as a natural haircare brand.
With its redesign, Funky Buddha wanted to maintain its fun, Florida feel while building a design architecture that would create a more cohesive feel across its portfolio.
The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.
December 18, 2023
The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.
Now and then I like to reflect on how the packaging industry intersects with my personal background. This seems especially appropriate now since it was approximately one year ago that I became Chief Editor of Packaging Strategies.