Brand Packaging

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What if we understood where trash went, and how much energy it took to make it disappear? Would consumers think twice about their purchases? Would the industry redesign its products?

Though it operates seven stores, Moosejaw does the majority of its business online. So it’s no surprise that the personality-filled outdoors retailer uses its shipping boxes to create what it

In a bold move to change the conversation around feminine care, Kimberly-Clark launched U by Kotex for 14 to 22-year-olds.

California Natural Products, a contract manufacturer of more than 150 certified organic and natural foods and beverages, has introduced its own brand, CalNaturale Svelte, an all-natural sustained energy protein drink.

Morgan & Milo is making shoe packaging fun for kids with new, illustrative boxes that encourage children to use them, play with them and store things in them, instead of throwing them away.

People are always asking about the next "big" trend. But that seems like an antiquated way of looking at things.

Realizing that the consumption of snack foods is often habitual rather than the result of hunger, an Icelandic product designer developed a whimsical alternative called Slim Chips. The experimental line

Since its January rollout, the redesign has rewarded the company with a base sales uplift across all customers, ranging from 27 to 100 percent.

To expand the brand globally, The Antiquary bottle was given a more modern, sophisticated look, reflecting its premium contents.