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Home » Topics » Brand Packaging

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USA > Snyder's of Hanover

April 28, 2010
Snyder’s of Hanover has introduced new pretzel bags made from 90 percent plant-based, renewable PLA.
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The grocery store next door

April 27, 2010
As Tesco plans to develop "mini-villages" containing hundreds of homes located near a Tesco supermarket,  one can't help but wonder how this will affect in-store marketing programs.

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Strange (and familiar) bedfellows

April 21, 2010
Business leaders and environmental activists never kept close quarters, until Walmart invited Al Gore to Bentonville to air The Inconvenient Truth.
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USA > Nawgan beverages

April 21, 2010
Nawgan beverages were created to help sharpen the mind by supporting memory and thinking.
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Multinational > PUMA shoes

April 20, 2010
After more than 2,000 ideas, 40 packaging prototypes and two years, PUMA has announced a new kind of shoe packaging.
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Roll of paper for corrugating

A Comparison of Folding Carton Substrates and Appropriate Applications

April 19, 2010
In today’s packaging landscape, the choice of raw materials can be daunting. Substitutions are sometimes made with little or no regard to suitability, nonetheless, the differences in paperboard properties and appropriate application are creating some interesting nuances in today’s recovering economy.
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USA > Nature's Agave

April 13, 2010
Nature’s Agave uses packaging design to stand out from the homespun, earthy sensibilities that dominate the sector.
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USA > Viva paper towels

April 12, 2010
In order to bring a consistent look to the portfolio, Kimberly-Clark redesigned its Viva paper towels.
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Caribou Coffee redesign

April 12, 2010
By pumping personality into its packaging, Caribou Coffee aimed to appeal to a larger demographic and differentiate itself from the competition.
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USA > Underdog Wine Merchants wine

April 5, 2010
When Underdog Wine Merchants was looking to package its artisan wines, it wanted something premium, convenient and eco-friendly.
Read More
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