Brand Packaging

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By maintaining its most recognized features, but updating its logo and imagery, the Minute Maid brand aimed to contemporize its packaging, reconnect it to nature and, of course, please consumers.

Tradition is in overdrive this holiday season, though the abundance of old-timey buffalo plaid prints in Gap stores has me wondering when log-cabin living became so chic.

With the knowledge that food safety is an increasing concern for consumers, Kroger introduced its own traceable line of fresh salads.

By using a high-grade card material and upscale typography and graphics, Constellation was able to create a premium wine brand to fit consumers’ needs at home.

Strategies for owning and protecting touchmarks. How often do you consider the distinctive tactile elements of your brand?

Absolut debuts its newest exotic vodka flavor: Absolut Flavor Of The Tropics. The limited edition bottle is available for six months exclusively at duty free/travel retail stores.

According to the US government, bottled water does not need to bear a nutritional label if it contains 100 percent spring water that is pure, natural, untouched and untreated.

Last year, Kimberly-Clark’s oval Kleenex packaging was filled with festive, sparkling designs. To reflect the tone of 2009, this year’s holiday packaging plays on a more nostalgic, traditional theme.

A run of industry shows reveal six design trends that are making a difference.

Quite often, the best solution to an overwhelming problem is to quit fighting it-but in a way that takes advantage of the situation.