Brand Packaging

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The redesign will feature updated visuals across the full portfolio of chewy granola bars, soft-baked bars, and seasonal favorites. 

For their first-ever brand redesign, they turned to creative agency Chase Design Group to develop a new visual identity system, logo and packaging to make this brand more recognizable, memorable and shoppable while honoring the rich history and story. 

New design celebrates what’s inside: bold flavor and simple ingredients for every occasion.

In Designalytics’ testing of the two designs, consumers preferred the new look by a considerable margin, 69% to 31%.

During the six months following the launch, sales grew more than 61% compared to the same period during the prior year, despite the fact that the fruit-snack category was nearly flat overall (0.4% growth).

The new look is also fully flexible, allowing Laoban to integrate its new products into a cohesive design system.

The premium, design-led partnership aims to accelerate growth in Asia this festive season.

Brought to life through HP’s Brands Innovation Platform and Garage Program, the campaign launched in Spain reimagined the seasonal staple, Suchard turrón, as a personalized, uniquely numbered collectible in the lead-up to Christmas.

The season's limited-edition assortments include varieties from Pop-Tarts, Cheez-It, Pringles, Rice Krispies Treats, and more.

Each bottle is crafted with precision, allowing consumers to stack them seamlessly, creating a visually striking display that is both practical and stylish.