Making Money Two-fold From Trash by Robert McMath Natural plant food uses recycled soft drink and water bottles to reinforce its eco-friendly branding strategy. Many brands tout an environmentally
NO-frills Containers Mature Into Marketing Powerhouses by Toni Antonetti They respond to club stores and mass merchandisers. But marketers who are succeeding understand individual retailer tactics. Creating a 'Shelf
Aspire to Pamper Men by William Makely Many personal-care marketers are targeting men. But they see a lot of different targets—from ‘regular guys’ to ‘metrosexuals.’ To paraphrase an industry
Packaging That Works Beyond the Store Shelf by Andrea Allen Marketers increasingly want packaging that sustains its appeal after the sale. Here are three ideas that originated by looking
Thinking Drives Premium Wine Brands by Kate Bertrand Stylish carton decoration, better barrier film and ergonomic spigots spur growth of high-end wines in bag-in-box packaging. One reusable Box, Many
Dispensing ‘Fresh’ Floss on Demand for Single-Handed Teeth Cleaning by Rob Croft Packaging for dental floss has made a giant leap from the “roll-in-a-box” to pre-cut, pre-stretched bows that
Marketing To One Bob Swientek - Editor-in-Chief Can you imagine a day when you can create personalized products and packages that meet the individual needs of your core consumers?
Wal-Mart Reshapes Consumers, Brands and Packaging by Bob Swientek The king retailer champions low prices. But it needs national brands to make consumers ’feel good’ about shopping its stores.
’COMBO’ Preservation Systems Deliver the ’Gold Standard’ of food quality by Aaron L. Brody, ph. D. Consumers want safe and nutritionally sound food. But foremost, they want great taste.
Packaging ’Magic Moments’ Branding an experience isn’t enough. Identify and understand what creates the ’ahh’ for your consumer and cradle it at every ’touchpoint.’ By Mikki Glass How To
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