Grassroots Marketing - Energizes an Upstart Brand Package structure and graphics support the ’cooling & fueling’ benefits and stress the fruity flavor of a new line of functional foods.
Quirky Packages Keep Them Coming Back Customized labels and limited-run containers generate excitement and build a ’cult’ following who ’collects’ your brand. by Robert McMath Jones Soda has built
Insightful Labeling Tactics Cut Through Clutter In Crowded Categories The label can provide the marketing difference if you know what drives consumer purchase decisions and identify untapped niches. Many
Dressing Up Packaging For Consumer Electronics By Tamara E. Holmes Women purchase more than half of all high-tech gadgets. Branding tactics and packaging designs shift to attract female shoppers.
Packaging Technology Fosters a New Product Category Oxygen-scavenging film and vacuum packaging expand sales channels for DVD-based home entertainment products. Packaging technology is helping to create a new product
Assessing What Consumers See By Peter Gold Is your package noticeable? Does it convey the right message? Solid answers require a method to measure design impact early on. Attitudes
Is ’Good for You’ Good for Your Brand? By Dustin Longstreth Think carefully before rushing to join the ’low-carb’ parade. Over time, brand identity will outweigh loyalty to a
Bath Tissue Key: Know Purchase Driver Bath tissue is one of those enviable categories of must-have products, regardless of economic conditions. A U.S. household on average purchases bath tissue
Market-Driven Innovations Refrigerator convenience goes to the next level with dual-function container lids. Shaped juice package supports a ’Burst of Flavor.’ Market-Driven Innovations comes to you in cooperation with
Following up on Developing Trends Often, after we print an article in BRANDPACKAGING, we receive added information on a trend we’ve identified. Here is more on a recent trend.
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