Alcoa Flexible Packaging Alloyd Company Bagby and Company The Bailey Group BrandPackaging Conference BrandResources Brush Foil LLC Can Manufacturer&#;s Institute Curwood Esko Graphics Harris Interactive Inside Front Cover Kaleidoscope
Market-Driven Innovations Backpack-friendly lunch kit adds choice for active lifestyles. Multiple decorative effects say 'forever' on perfume packaging. arket-Driven Innovations comes to you in cooperation with Productscan® Online, an
Following Up On Developing Trends Structural Design Givesbottled Water An Edge Often, after we print an article in BRANDPACKAGING, we receive added information on a trend we've identified. Here
AdProps AGIKlearfold Alcoa Flexible Packaging Bailey Group BrandPackaging Conference BrandResources Brush Foil LLC Can Manufacturer’s Institute Curwood Fort Dearborn Co. George Little Management Harris Interactive Inside Front Cover ITW
How Wal-Mart Is Reshaping Packaging When Wal-Mart speaks, you had better listen. Why? It sells the most dog food, disposable diapers, photographic film, toothpaste and pain remedies, according to
Stretching Your Brand's Elasticity Extending your brand into a related category can add to your core consumer base and create incremental revenue. But there are risks. by bob swientek
Updating The Menu For FoodService Packs BY AARON L. BRODY, PH.D. Away-from-home eating constitutes nearly half the $800+ billion value of foods consumed today. At its present 4 percent
Maturing Tactics Give Private Label a Cachet No longer just the 'cheap alternative,' retailer brands are signaling quality. Marketers can gain an edge by supporting retailers' strategies. By Toni
Pringles: A Chip Off The Old Block Enhances Packaging To Drive Growth Snack brand reflects P&G philosophy for winning two consumer 'moments of truth'—the point of decision and the
Don't Always Take The Easy Way Out Using existing packaging for a new product concept may lower your costs. But it can erode brand equity and confuse consumers. By
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