Brand Packaging

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To commemorate the 40th anniversary of the San Francisco 49ers’ historic 1985 championship, Gold Bar Whiskey is also releasing a Retro Edition 85-proof straight bourbon finished in wine casks.

The brand is introducing two new flavors and rolling out new, fresh packaging as well.

Key to this refresh, Jameson makes a small but noteworthy evolution in how it tells its story by proudly anchoring the brand to its home in Midleton, County Cork, for the first time on pack.

Starting in August in this Limited Time Offer, boxes will debut featuring puppet-themed versions of the Monsters. 

Inspired by Mexico’s vibrant rótulos – hand-painted street signs known for their expressive character and typography – the new bottle celebrates the “Maker Spirit” at the heart of Altos’ artisanal process

The plant-based Cheezee crackers are now even cheesier, the brand says, with new packaging to match across the full product portfolio.

House Wine also is expanding and enhancing its nutritional information to provide consumers with greater clarity about what they're enjoying, including calories, carbohydrates, fat, and protein levels.

The new design includes ingredient callouts, a refreshed brand voice, and clear visual ties to the company's sourcing values, it says.

Rooted in tradition, identity, and territory, REFITEC entrusted Gentlebrand, a Sidel company, with the creation of Boavista, a vegetable and soya oil designed to reflect Angola’s rich cultural heritage through a modern, distinctive visual identity.  

Hawaiian born and family led, King’s Hawaiian has long represented a spirit of community and togetherness, especially for its loyal following. The new identity reinforces the brand’s joyous ethos while leaning into more current design sensibilities and paying homage to its Hawaiian origins.