Brand Packaging

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The limited-edition Snickers bars will be available nationwide starting this June.

Dar Baklava, known for its Mediterranean sweets, has debuted a new look for its Snacklava line.

As part of the rebrand, Bulletproof is introducing all-new packaging across its entire coffee portfolio starting June 2025. The updated look features clean visuals, intuitive benefit callouts, and a more premium, elevated feel.

Kind is launching a refreshed visual identity, featuring a new modernized logo and upgraded packaging inspired by the brand’s color bars.

The brand's flavors are getting a vibrant refresh, with updated packaging and reversed chewlet colors for HI-CHEW Original and HI-CHEW Tropical Mix.

To celebrate the launch, the brand has created limited-edition International Delight Cinnabon® Alarm Clocks.

With a limited release of 10,624 bottles, one for each of the Babe's plate appearances, the bottle is a gorgeous blend of Art Deco-inspired design and interactive technology that pays homage to the finest baseball and bourbons of the 1920s.

The cups combine marshmallow-flavored frosting filling wrapped in rich chocolate and topped with graham cracker crumbles.

The aim of this new working group, within AIPIA, is to serve as an authoritative body for establishing measurement standards, best practices and developing return-on-investment (ROI) frameworks that enable brands to effectively utilize connected packaging within media and marketing strategies. 

New product innovations from Kinder, Nutella and Tic Tac are among the novelties that will be showcased to buyers in the region.