President & CEO
New North, Inc.
Barb serves as the President & CEO of New North, Inc., an 18-county regional economic development corporation in northeast Wisconsin whose mission is to harness and promote the region’s resources, talents and creativity for the purpose of growing our regional economy.
Prior to this role Barb served as Vice President of business and community development for the Wisconsin Economic Development Corporation (WEDC). In addition to working with companies and communities on growth strategies and investments, she directed Downtown and Minority Business Development and has over 23 years of senior leadership experience in economic development.
Barb holds a master’s degree in public administration from the University of Wisconsin-Oshkosh and a bachelor’s degree in business administration and economics from Lakeland College. She is a Certified Economic Developer (CEcD), a designation granted by the International Economic Development Council that is the industry gold standard for excellence in the profession. She also received her Economic Development Finance Professional certification through the National Development Council. She is a recent past president of the Mid-American Economic Development Council (representing 12 Midwestern states) and recent director with the Wisconsin Economic Development Association and UW Madison Grainger Institute. She currently serves on boards for the UW-Stevens Point Wisconsin Sustainable Technology (WIST), the Transportation Development Association, the Wisconsin Business Development Finance Corporation, Wisconsin Procurement Institute, and the International Economic Development Council (IEDC). She has been appointed by governors of both parties to serve on various state commissions.
Barb resides in Green Bay with her husband, Julian LaMue.