brand owner | GEORGIA PACIFIC

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LITTLE BIG BRANDS
DANNY ACRES PHOTOGRAPHY

The goal of the Angel Soft redesign was to strengthen the core elements and make more of an emotional connection with the consumer. Overall, the communication on pack was simplified, and a stronger color saturation was used across the line. The new baby imagery is used more purposefully on pack and creates a bullseye lockup to help with shopability. The updated brand mark is a respectful evolution creating even more ownability for the brand. The new look helps balance softness and strength and gives it a more confi dent presence at shelf.

brand owner | BLUE BUFFALO

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PRINTPACK

Vibrant photography and a powerful narrative are the branding hallmarks of the Blue Buffalo Regional Diet line of dry dog foods. Using Printpack's Showpack true flat-bottom bag packaging, each bag was designed to connect with consumers by telling a story and highlighting the region from which the recipe was inspired.

brand owner | BLUE DIAMOND GROWERS

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THE THOMPSON DESIGN GROUP

The Blue Diamond Crafted Gourmet Almonds sub-line builds on a key social insight: consumers' desire for premium snacks that deliver on-trend flavors. The premium cues starting with a sleek, matte graphite background reveal a tone-on-tone etched almond orchard. The front-of-pack product photography gives the brand unique impact at shelf, and the grazing board back panel heightens appetite appeal and demonstrates the countless food pairings and serving suggestions.

brand owner | P&G

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INTERBRAND
LUCASFILM LTD

Knowing that consumers had very low involvement while shopping for paper towels, Interbrand saw an opportunity to bring more delight and fun to this everyday product. The limited-edition Bounty paper towels Star Wars prints brought the adventure of BB-8, the Millennium Falcon, lightsabers, and even Stormtroopers into consumers' kitchens while maintaining Bounty's core equities.

brand owner | CHARQS

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HAUGAARD CREATIVE

To compete and stand out in the jerky aisle, Charqs new design includes a butcher block background to exemplify the crafted homemade recipe along with a branded effect on the logo to convey the grilled and smoked flavor of this tender jerky. Other design elements include a BBQ kettle grill-shaped window, a circular element and tilting the logo to separate Charqs from the "sameness" in the category.

brand owner | PRESTIGE BRANDS

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LITTLE BIG BRANDS

DenTek, an already trusted brand, was in need of new packaging with personality that could communicate the quality of the product and stand out on shelf. Little Big Brands moved away from a mostly white pack to a palette that has depth, dimension and clearly communicates freshness. The product itself is the hero of the pack, and the brand attributes are very cleanly organized under it.

brand owner | TATA GLOBAL BEVERAGES

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LAM DESIGN

Eight O'Clock developed a collection of innovative coffee blends under the sub-brand name Infusions. Each blend pairs coffee with unique ingredients to deliver taste and wellness benefits. LAM Design was challenged to establish a familial yet distinctive and premium look versus the core business. The solution uses the original Eight O'Clock red brand zone to unite the line while a modern color palette differentiates variants.

brand owner | NESTLÉ PURINA PETCARE CO.

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THE THOMPSON DESIGN GROUP

FANCY FEAST GOURMET NATURALS gourmet dry cat food has fish or poultry as the top ingredients, and the recipes are created without artificial flavors, colors or preservatives. The bag is printed with a matte finish except for spot gloss on the brand circle, cat and food photography to highlight these features at point of sale.

brand owner | DECA PRIVATE BRANDS

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HARPER HOUSE

Freedom's Choice is a private-label brand that offers competitively priced products for military commissaries. The design is influenced by a classic fruit stand with updated design elements, such as a strong background color for high contrast with the product. The title font is set in a designed banner in a simple sans serif over a bright background. Product variety is differentiated by overall package color palette, title banner color and large product photo.

brand owner | B&G FOODS

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SONOCO

Green Giant was looking for a unique package for its product launch of Veggie Spirals, and it turned to Sonoco Elk Grove to provide a proprietary package structure that's able to withstand varying environments throughout the supply chain. The flexible, stackable, resealable package is designed as an alternative to bags, stand-up pouches, cartons and rigid containers. The lightweight, rectangular PrimaPak improves package cube up to 30 percent, enhancing space utilization on trucks, warehouses and store shelves.

brand owner | RESTLESS DISTILLERY

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PHENIX LABEL
WHISKEY DESIGN

Phenix Label, USA won in the flexible category for creating a tactile sleeve for Restless Spirits Distilling's GullyTown double barrel aged whiskey. The "storybook" label features a textured copper jacket that when applied to the bottle creates a hammered effect. A custom illustration depicts a scene with the legendary two barrels that helped the workers pass their time. The small river that flows behind the characters is a window to view the spirit.

brand owner | ADEO

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LITTLE BIG BRANDS

Adeo developed Inspired Start to introduce babies to some of the most common allergens. The challenge for branding agency Little Big Brands was to introduce this concept to parents and communicate the complexities of allergens in an efficacious—yet friendly—way. In developing the Inspired Start logo, being approachable was key in setting the tone, and the graphic layout of the ingredients on the clean white background accomplished that while elevating the science of the brand promise.

brand owner | ANDREW SCHWARTZ

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PENTAGRAM
CHARLIE LAYTON
PUSH10
PRINTPACK

Beet Salsa is an innovative spin on fresh tomato salsa. The marinated sweet chili beets are mixed with green pepper, onion, jalapeño, cilantro and spices for a light, spicy kick. Packaging consists of a 6.5-oz. clear tray with a resealable top film that allows for easy use and the ability for consumers to utilize the product over the course of multiple sittings. The design is structured off of the brand's line of marinated baby beets but includes additional colors and fun elements—including exclamation points—to provide a pop and strong shelf presence.

brand owner | LOVE GROWN

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HUGHES BRANDMIX

Love Grown's Ancient Grain Granola is packaged in a stand-up DOY bag with resealable zipper to provide freshness, and allow for multi-serve usage. Veering from the original Love Grown granola line, Hughes utilized a soft beige for the background that is both warm and modern. To further emphasize the avocado oil point-of-difference, an avocado-shaped window was developed across the entire line. The clean, sophistication of the line speaks to the young, health conscious and active female consumer target who is both mindful of ingredients and visual appeal.

brand owner | SPARTANNASH

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HARPER HOUSE

Harper House was tasked with revitalizing the nearly 100-year-old brand from the ground up. The new design combines modern imagery and patterns with the use of traditional borders and typography for an artistic look. Graphic elements and typographic lock ups reinforce the modern retro appeal.

brand owner | SPARTANNASH

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HARPER HOUSE

Open Acres artisan bacon packaging design uses stacked typography with an animal icon to creatively build the information hierarchy, while ingredient photography reinforces the flavor variety.

brand owner | CONAGRA BRANDS CANADA

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DAVIS

The redesign speaks to the fact that quality counts; so just as Orville Redenbacher removed the artificial flavors and colors, this refresh also strips away unnecessary elements, letting pure popcorn be the focus. Simplifying the popcorn on pack in favor of the iconic kernel and repositioning the banner brings a bold clarity fitting with the brand's authentic heritage. The matte finish disrupts the category and creates a gourmet feel. The illustrative, nostalgic depiction of Orville Redenbacher, "the man," brings the brand's warm history forward. The dark, rich and saturated color stands out in a category that is bright and loud.

brand owner | WORLD PEAS BRAND

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WORLD PEAS BRAND

Because Peatos were the first product to market under the newly re-vamped World Peas Brand, it was important to launch this flagship brand with a fun and memorable package design. The overall design reflects World Peas' commitment to quality. Spirited and lighthearted, the Peatos bag uses a vibrant portfolio of colors with a gloss finish to express the boldflavors and textures. The bold tiger mascot was created by hand and adds an element of confidence.

brand owner | STELLA & CHEWY'S

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LITTLE BIG BRANDS

When Stella & Chewy's introduced its new Raw Blend Kibble and Raw Coated Kibble, the company turned to Little Big Brands to design the packaging and bring it to market. Using the established red as a starting point, the agency developed dynamic hand-hewn graphics to build a cohesive story across two sub-lines. A rugged mountain-scape and a rural pasture scene convey the authentic, handcrafted, artisanal ethos of both products. The copy hierarchy allows consumers to easily find the right option for their pets.

brand owner | REVOL GREENS

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MULTIVAC, INC.
BUNZL/COOL-PAK
RED LIME CREATIVE, INC.

Revol Greens was looking for a secure package that extended shelf life while conveying premium brand quality for its produce products. The company chose the MULTIVAC traysealed package, which utilizes a resealable film that provides convenience and secure reclosability despite multiple uses. The large print area on the top film allows for a bold branding message while maintaining visibility of the product. Other benefits include better product protection, shelf-life extension, tamper evidence and using 30 percent less plastic than a traditional clamshell.

brand owner | EAGLE FOODS

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CERADINI BRAND DESIGN

The strategy for rebranding and redesigning the better-for-you snack brand "Hi I'm Skinny" was to make the brand more approachable. The first change was changing the brand name to simply "Skinny Sticks." Next came a clean, straightforward design consisting of bright contemporary colors and appetizing flavors callouts that are brought to life through photography. The new name and bold redesign provides maximum shelf standout in the crowded healthy snacks category.

brand owner | TREE TOP INC.

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SONOCO
MCLEAN DESIGN, INC.
MENSHEN PACKAGING USA, INC.

Tree Top's single-serve, portable transparent pouch not only allows consumers to see the product inside, but it also lets them enjoy it directly from the pouch. Tree Top decided to use Sonoco's ClearGuard film structure because it held up to quality testing that included ensuring the fruit product retain its vitamin and nutritional impact. Combining the packaging with inviting graphics that utilize bold color schemes to designate flavor and variety allow for ease of identification for the consumer.

brand owner | GEORGIA PACIFIC

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FLOOD CREATIVE
DONNA ARISTO PHOTOGRAPHY

For consumers, the sea shell is Vanity Fair's key visual equity, and it needed to remain, even in the pursuit of an updated design. To balance its image of elegant versus every day, Flood Creative started by making the brand identity more approachable by replacing the formal script with a modern, casual script that is more personal. The various products were differentiated with a fresh color palette combined with a simple food or beverage photography that helps with differentiation between the brand offerings.