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Backed by years of success in multiple retail categories, Zack Group enthusiastically cultivates vibrant new brands and revitalizes established brands. Our team of innovative designers and strategists are attentive listeners who value close collaboration with clients as we partner to produce market driven award winning design. When you entrust us to grow your brand to its fullest we love nothing more than knowing we have exceeded your every expectation!
Company Details
Industry Affiliations: AIGA
Number of Employees: 9-12
Year Established: 2002
Awards Received: Graphic Design USA American Graphic Design Award 2013, American Package Design Awards 2013, American Package Design Award 2014, American Package Design Award 2015, GDUSA Graphic Design Award 2015, American Package Design Awards 2016, American Package Design Award 2017.
Client Portfolio Includes
Andros Foods Boehringer Ingeheim Clorox Co. Green 2-O Hain/Celestial Herr's Foods Inc. Kellogg's Merck & Co. Nestlé Nutrition & Health Science Nestlé Waters Novartis Pinnacle Foods Polder Inc. Tyson Foods Unilever
Zack Group significantly transformed the entire line of Duncan Hines products to create a branding system of 3 different product segments & price points - Classic, Signature and Decadent. This assists consumers in the shopping experience and improved shelf impact at retail, perhaps ‘the icing on the cake!’
FRUIT ME UP - Brand Identiy/Packaging
With tweens on the run after school, the brand message is conveyed through activities that demand a little added nourishment. Highlighted product benefits satisfy mom, while vibrant colors and the dynamic edgy graphics offer a ‘Boost’ at retail and catch kids’ attention.
PRONOURISH - Brand Introduction
Nestle Health Science worked with Zack Group to create a new brand for people with digestive sensitivities. Clinical information needed to be leveraged while at the same time maintaining a consumer friendly appeal. The strong brand architecture and green color set it apart as a category leader.