Heidi Graham
President/Owner
Shine Advisor
Heidi Graham pursued package engineering as a way to blend creativity with science and make a positive impact. Known for her entrepreneurial spirit and bias for action, her work has been recognized for pioneering open innovation and consumer-centric design, including the development of breakthrough continuous spray aerosol sunscreen that transformed the category. With a degree from MSU's School of Packaging, and 25 years in consumer goods, pharmaceuticals and B2B materials, she brings a diverse technical expertise and industry knowledge. Shine Advisor is a consultancy that boosts innovation strategy for breakthrough growth, combining packaging, product development expertise and user experience.