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KaTon Knipscheer
Global Sales Director

Ton Knipscheer is the Global Sales Director for watttron. He has held several senior positions in the packaging industry, including the Weidenhammer Packaging Group, where he was responsible for the snacks category and the Pringles can as Key Account Director. ‘Once you mention Pringles, everyone knows what you’re talking about’, says Ton. He also worked in Bradford, UK with iconic brands such as Cadbury, McVities and Tetley.

He has also been active for 5 years as an independent Packaging Consultant, where he focussed mainly on business development and strategical management services for a number of foreign packaging companies. Since April last year he’s joined WATTTRON in Dresden as Global Sales Director. In this new role Ton’s responsible for setting up a commercial structure for the digital heating devices of the German company.

Next to international sales, Ton has a broad experience with packaging development for both food and B-to-B packaging, He contributed to some new trends in the European packaging market. ‘Spending many years in various countries has enriched my international scope’, he says. ‘I can switch almost automatically between several languages, but also regard the undeniable cultural differences as a great opportunity’.

Ton is an active member of the Dutch Packaging Professionals Association (VNV), a juror on the NL Packaging Awards and serves on the board of the European Co-Packers Association, ECPA.