CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”
Flexible packaging accounts for 19 percent of the overall packaging market and is expected to grow at a rate of 3.9 percent CAGR by 2023, according to the 2019 Flexible Packaging Marketing Assessment by PMMI, The Association for Packaging and Processing Technologies.
Smart packaging is developing rapidly. A major factor driving the growth of the smart packaging market is increasing demand for packaging that indicates and maintains product quality throughout the supply chain.
In the film Ready Player One, a dystopian culture relies heavily on virtual reality to escape the real world. These types of technologies used to feel so far removed from our current state, but not anymore. Smart technologies and the Internet of Things are at the forefront of changing everything.
For most of the past decade, consumers around the world have increasingly shifted their spending from brick-and-mortar to online stores, appreciating the convenience and immediacy of digital shopping. But that trend could be reversing as members of Generation Z begin flexing their economic muscle.
Using song to lure TV listeners in with the hope that consumers will relate to the product is not new. Its purpose? To do what it does for me: think about one’s youth and a happy, carefree time with no bills, no house payment and no work hours. And, as a child of the ’70s, I’m happy to reflect back through familiar tunes.
When it comes to snack food choices, consumers know what they want and how to buy them. E-commerce packaging for snacks is showing fast growth in the U.S., according to “Snack Foods – Packaging and Processing Market Assessment and Trends 2018,” by PMMI Business Intelligence.
As the Packaging Strategies ranking of the largest beverage packaging companies demonstrates, the big just keep getting bigger. Since its merger with SAB Miller in late 2016, Anheuser-Busch InBev has become the undisputed king of the beverage world, leading the list for the second year in a row.
The global flexible packaging industry enjoyed a strong year in 2017 with a sales growth rate once again significantly higher than U.S. GDP. All segments of the flexible packaging industry took part in this growth, but growth for value-added flexible packaging was even higher.
In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.