Most packaging on shelf these days was designed with the primary purpose to engage with the consumer, protect the contents within and tell a strong brand story. What recyclable features it may include are not always by design and they certainly are not thought through.
The demand for sustainable products and packaging is only growing. With continuous innovations to packaging technologies, brands have many options for improving their packaging and reaching sustainably minded consumers.
Haney, a global leader in package prototyping, has produced first-of-its-kind sustainable fashion packaging for designer Heron Preston using HP Indigo printing and cellulose-based materials from Futamura.
The Thornton’s Budgens store in Belsize Park in North London has introduced peanut butter on tap in a bid to slash plastic pollution. Shoppers will be able to buy reusable glass jars and fill them up with everyday essentials including peanut butter, milk and orange juice.
The way food is packaged and marketed is constantly changing, thanks in part to consumer trends, the goal of packaging sustainability and the never-ending fight to reduce food waste. This has resulted in a wide variety of enhancements that continue to evolve.
Baby Boomers living longer than previous generations, coupled with the increase in healthcare options and affordability in emerging economies around the world, are contributing to the increasing demand for disposable instruments in the healthcare industry.
Water brand DASANI announced sustainable packaging innovations in support of The Coca-Cola Company’s global “World Without Waste” goal to make its bottles and cans with an average of 50% recycled material by 2030. Updates to DASANI’s packaging line-up include the HybridBottle.
From products sold bare to compostable paper and reusable containers, beauty brands are making the move toward more sustainable and eco-friendly packaging options. We can thank the millennial generation, as well as the Generation Z up-and-comers, for pushing this movement.
In this issue of Packaging Strategies, we share an article about a popular men’s wellness brand, finding an ecommerce partner for growth and control of your products, PACK EXPO Show coverage, a chocolate factory that found the right system for its bars, a Q&A with two companies on sanitary equipment and making the switch to aluminum.