The smart packaging campaign, featuring Schweppes International’s exotic fruit drinks brand Banga, utilizes a web app based connected experience accessed via QR codes.

Consumers can jump from the new Honey-Comb box (hitting shelves late this month) into the new AR experience via QR code.

One of north Alabama’s largest full-service marketing companies announces a cutting-edge augmented-reality packaging product for customers nationwide.

The future of your business depends on it.

The integrated solution from HERMA consisting of the labels for QR codes and a Print & Apply system.

Reckitt power brand Vanish is launching Vanish Multipower Tabs with packaging and branding designed specifically for online shoppers. 

KM Packaging supplied Earth & Wheat with the home-compostable bag.

Enjoying extensive applicability in security, inventory management, mobile payment and marketing & advertisement, QR code labels will reportedly continue to gain higher traction owing to high storage capability for text, URLs, webpages and contact information.

Counterfeit products are nothing new, but with today’s market, vulnerabilities and widespread supply chain disruptions pose a greater threat than ever before. The good news is there are options for serialization and track and trace can help brands to protect their business from illicit trade.