Items Tagged with 'branding trends'

ARTICLES

Marketing ROI
Brand Packaing: ROI vs Awareness

ROI vs Awareness

Amelia Neate answers influencer marketing’s billion dollar question.
March 22, 2021
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With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are.
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The Book of British Luxury Packaging
Brand Packaging: Sustainability

The Book of British Luxury Packaging

The 2020 Walpole Yearbook shows the future of sustainable luxury packaging is evolving.
Kristen kazarian
Kristen Kazarian
March 17, 2021
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The 2020 Walpole Yearbook forecasts the future of British luxury, with essays from Esquire’s Alex Bilmes, The Economist’s Daniel Franklin, Lydia Slater of Harper’s Bazaar and other leading luxury commentators, as well as stories from 60 Walpole member brands.
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black background and bold metallic type
Brand Packaging: Packaging Design

Redesigning the Packaging Playbook

Making your brand stand out on a shelf full of copycats.
David Lemley
April 12, 2020
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Marketers have done a pretty good job training consumers to recognize visual signals on packaging. Green indicates freshness, white cues purity, hand-rendered typography means a product is “artisan” and so on. But what happens when most consumer packaged goods companies play by the same rules in the packaging playbook? It’s a recipe for uniformity.
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