New packaging uses renewable material and a by-product from paper making as well as post-consumer recycled content supporting Essity’s sustainability targets.

Trends come and go across many product categories, but when it comes to packaging, sustainability is steadily gaining momentum. From electronics to personal and beauty care, pharmaceuticals to food purchased both at retail or online, consumers of packaged goods are paying attention.

For truly sustainable solutions, we need to think holistically – from sourcing to production in order to minimize its impact on the environment.