Mondi has joined forces with AIM, the European Brands Association, and others to prove the viability of digital watermarking for sorting waste at scale. The HolyGrail 2.0 initiative's goal is assessing whether this pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU, thereby driving a truly circular economy.

Developed in partnership with TerraCycle, Kroger’s new platform enables customers to recycle a wide range of flexible packaging not currently accepted in curbside recycling programs, including produce bags, bread bags and plastic overwrap from household items like tissues and bottled water.

PepsiCo Recycling has awarded more than $350,000 to schools across the country for their recycling efforts during the 2019-2020 school year through the PepsiCo Recycle Rally program. 

The yogurt container, made in Coexpan Chile, has a removable label manufactured by Emsur Argentina that can be pulled off the pot without leaving any residue, making it easier to recycle.

The packaging industry’s ever-evolving landscape — from newer technologies to changing supply chain needs — means that we, as suppliers, must keep up to speed with the trends to meet customer´s demands.

Packaging Strategies spoke with Dow market manager Chris Gandy and associate marketing director Heather Turner about Dow’s Design for Recyclability platform and the evolution of recyclable pouches designed to fit the circular economy.