The OpX Leadership Network is a community of manufacturing, engineering and operations professionals dedicated to driving operational excellence, which is to understand customer needs, empower the people to deliver those needs, and optimize processes around those needs.
I don’t know about you, but with a big family and friends gathering over the holidays, the question “What do you do, again?” comes up. I answer, and the inquiry ends, as people don’t quite understand the role of packaging.
The packaging industry’s ever-evolving landscape — from newer technologies to changing supply chain needs — means that we, as suppliers, must keep up to speed with the trends to meet customer´s demands.
Packaging Strategies spoke with Dow market manager Chris Gandy and associate marketing director Heather Turner about Dow’s Design for Recyclability platform and the evolution of recyclable pouches designed to fit the circular economy.
Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.
I find myself looking at packaging, even if the item isn’t on my list. I do an overall look just to see if any new packaging has come out. This includes the packaging, the price, the product (especially food, meat, dairy) and most recently, the level of commitment a brand has to the environment. Can I recycle the packaging once the product is gone?
In a world shifting more and more toward e-commerce, packaging is increasingly the first tangible experience that someone may have with your brand or business. So how is your packaging delivering your brand’s promise to your customers?
The July issue of Packaging Strategies highlights active packaging benefits; the private label boom post-COVID, staying competitive with X-ray machinery, a new OpX column, how factory of the future solutions unlock equipment efficiencies, expanding business with new product development and a household care company who believes it’s humor and sustainability that make the brand.