This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • EMAGAZINE
    • eMagazines
    • Archived Issues
    • Contact Us
    • Advertise
    • Subscribe
  • FEATURED
    • Packaging Perspectives Podcasts
    • Packaging News
    • Top 100 Food & Beverage Packaging Companies
      • Submit Your Company
    • New Packages
    • Blogs
    • Supply Side
    • New Products & Materials
      • Featured Products
  • MACHINERY
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Components / Parts
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • VERTICAL MARKETS
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • Food Service Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • MATERIALS
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Flexible Packaging
    • Labels
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • BRAND PACKAGING
  • EVENTS
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • DIRECTORY
  • MORE
    • Videos
      • PMMI video series
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eBook
    • eXTRA eNewsletter
    • Interactive Product Spotlights
    • Market Research
    • PS Resource Guide
    • Sponsor Insights
    • White Papers
Home » Store » Books » New Product Launch: 10 Proven Strategies
new-product-launch-(old).gif

New Product Launch: 10 Proven Strategies

$19.95
Books
No Comments

Product Details

Author : Joan Schneider with Jeanne Yocum
ISBN : 0975297902
 

Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success.

You must login or register in order to post a comment.

Report Abusive Comment

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest packaging trends.

SUBSCRIBE TODAY!
  • Helpful Links
    • Want More?
    • Connect
    • Editorial Guidelines
    • Submissions Guidelines
    • Partners
    • Packaging Group
    • List Rental
    • Survey And Sample
    • Polls
  • Subscribe
    • eMagazine Subscription
    • eNewsletters
    • Online Registration
    • Customer Service
  • Advertise With Us
    • Advertise
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2023. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing