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Home » Store » Books » The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products
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The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

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Building on eight years of knowledge and data compiled from Schneider’s Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, examines successful launch strategies and tactics used by top tier consumer product companies. The annual Most Memorable New Product Launch Survey, sponsored by Schneider Associates, IRI and Sentient Decision Science, surveys more than 1,000 U.S. consumers about the most memorable new product launches of the year, as well as current purchasing and behavioral trends.

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Packaging Strategies

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2021 January

We ring in the new year with features in the January issue including our Top Packaging Innovations in 2020, customizable e-commerce kits, automating coding changeovers to drive efficiency, motion control advances, tape solutions and beauty care while wearing masks.

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