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Home » Store » Books » The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products
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The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

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Building on eight years of knowledge and data compiled from Schneider’s Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, examines successful launch strategies and tactics used by top tier consumer product companies. The annual Most Memorable New Product Launch Survey, sponsored by Schneider Associates, IRI and Sentient Decision Science, surveys more than 1,000 U.S. consumers about the most memorable new product launches of the year, as well as current purchasing and behavioral trends.

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Packaging Strategies

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2019 November

In the November issue of Packaging Strategies, we feature a new trend: Re-commerce, brands and Generation Z, resealable closures in food packaging, a pretzel company with filling & weighing equipment for more productivity and much more!

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