The January 2020 Packaging Strategies offers a culmination of tips and best practices in “Best Practices for Packaging Line Optimization,” and the 2020 Packaging Design Forecast, along with articles on fiber laser marking, HMIs with a more human touch, rigid plastic sustainability and more!
Optimizing a packaging line is a journey. And there are many variables to consider in the quest. If one machine or component isn’t working, it can wreak havoc on your entire line — with labor costs, downtime and of course finding the root of the issue.
Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.
Having partnered with specialty food brands for nearly two decades, I've learned more than a few things along the way. Specializing in only food CPG brands has allowed me to finely hone in on best practices that can transform packaging into a workhorse to sell itself, be it on the shelf or online.
As automation technologies progress, there are more opportunities for machinery to respond directly to input from human operators. This is why a good human-machine interface (HMI) is extremely important.
For years, fiber lasers have been a mainstay in the electronics, automotive and aerospace markets with their ability to produce alphanumeric text on the surfaces of hard plastic and metal parts. Now, fiber lasers are gaining a foothold in consumer packaged goods (CPG) manufacturing.
The industry has experienced a lot of buzz, and even confusion, when it comes to packaging and sustainability in recent years. Schools of thought differ on the best materials to use, what happens at package end-of-life and even rigid packaging versus flexible packaging.
This issue of Packaging Strategies highlights alcohol consumption trends during coronavirus including social media engagement; how to get the best pricing for your business and your customers; when and how to automate your packaging line; a jerky snack brand redesign; the importance of flexible packaging; and the tipping point in eCommerce.