This issue of Packaging Strategies highlights alcohol consumption trends during coronavirus including social media engagement; how to get the best pricing for your business and your customers; when and how to automate your packaging line; a jerky snack brand redesign; the importance of flexible packaging; and the tipping point in eCommerce.
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Americans are drinking their way through the novel coronavirus (COVID-19). Many are holding Zoom video “happy hours” with friends and colleagues, while others are content to imbibe by themselves or with a significant other with no social media necessary.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic — an astounding 326.51% year over year. And consumers are interested in engaging with brands that are donating money or resources to coronavirus relief efforts.
With the rapid growth in eCommerce, online retailers that are already annually fulfilling a significant volume of orders may reach a tipping point where they must eliminate manual aspects of the packing and fulfillment process and transition to higher speed, automated packaging operations.
As the saying goes, you only get one chance to make a first impression. In the packaging world, flexible packaging is considered by many to be the optimal way for a company to put its best foot forward.
Packaging companies are operating in a rapidly and dramatically changing economy. The landscape is increasingly digital, requiring new ways to make transactions and position products online.
Our daily lives have been upended since this pandemic hit. Many people across diverse industries were furloughed or lost their jobs entirely. The global economy was hit and we feel it in the United States. In fact, the Business Insider reports that the U.S. economy may slump 30% in this second quarter.
People around the world are learning the hard way how completely dependent we all are upon reliable supply chains to keep our economy — and our lifestyles — running. In the shadow of quarantines and social distancing guidelines, consumers have had to rely more than ever on ecommerce to deliver necessities.
You’ve worked hard to grow your business, starting out as a small company where you packed a few boxes per day to growing into one that requires packing a few boxes per second. While you’ve been able to keep up with the busy pace of change, you’re wondering, “how long can I keep this up?”