Check out the November 2022 issue, featuring our cover story about technology transforming product packaging, color management, consumer insights, and much more.
In today’s consumer product supply chain, speed-to-market is at the top of the list for many brands. While speed is ultimately the result of many functions in synergy, packaging continues to be a critical aspect of delivery and the primary vehicle through which brands communicate their spirit, values, and quality to their customers.
The emergence of digital print has made smaller print runs economically viable. Shorter runs power the brand’s ability to launch more creative, more personalized product designs and deliver them quickly to shelf. The result is more products on shelf for users to choose from and more intense competition between brands.
Transitioning to this new packaging paradigm has challenges. High among them are maintaining quality and cost control. There are, however, three success factors that can help mitigate risks.
Demand for smart connected packaging is increasing the need for companies to be customer-relevant: The drive to achieve supply chain resiliency while also advancing sustainability is paramount.
If there has been one certainty of the last couple of years, it’s that of uncertainty. Terms like “remote working” are commonplace, guest bedrooms have been turned into home offices and e-commerce has become the norm. The impact has been felt socially, economically and commercially and consumer behavior is changed.
A white paper by trend forecasting experts WGSN, called Future Consumer 2024 has identified the main consumer ‘sentiments’ and distilled them into the key consumer profiles set to prevail by 2024. Here we translate the main findings and pose reflections for brands keen to remain relevant in rapidly changing times.
According to The National Law Review, there has been an upward trend in the number of new putative consumer class actions alleging misleading food labeling continued in 2021 with most cases filed in the California and an increasing number were filed in courts in the Midwest, especially Illinois.
The demand for processed and packaged foods is rapidly growing among the younger generation due to their hectic lifestyle, which leaves them with no time to prepare homemade meals.
Adding to its existing lineup of cold-crafted hummus options, Ithaca Hummus creates Ithaca Squeeze to provide a mess-free, on-the-go snacking solution.