Brand Packaging .taxonomy-header__description{ width: 675px !important; max-width: 100% !important; }

Image courtesy of: george tsartsianidis (iStock / Getty Images Plus)

Brand Packaging offers insight on successfully creating strategic branding through package design. When design and packaging work together, brands are elevated from a commodity to an expression of a consumer's lifestyle. Brand Packaging gives brand owners, designers, suppliers, and marketers information on innovation and design by covering topics, trends, and news about consumer packaged goods.

]]> https://www.packagingstrategies.com/rss/3076-brand-packaging en-us FrieslandCampina Showcases Award-Winning Cheese Portfolio at IDDBA The Rembrandt rebrand introduces a sophisticated new visual direction inspired by classic Dutch artistry, featuring moody lighting, rustic textures, and charcuterie-forward merchandising imagery designed to elevate shelf presence and inspire premium entertaining occasions.

]]> http://www.packagingstrategies.com/articles/106488 Sat, 06 Jun 2026 00:00:31 -0400 https://www.packagingstrategies.com/articles/106488-frieslandcampina-showcases-award-winning-cheese-portfolio-at-iddba NEWTONS Introduces Refreshed Brand Identity and Packaging Design Having rolled out nationwide in May 2026, the updated design brings a modern, vibrant expression to NEWTONS packaging while continuing to spotlight the fig cookie bar that generations of fans know and love.

]]> http://www.packagingstrategies.com/articles/106479 Tue, 02 Jun 2026 14:50:34 -0400 https://www.packagingstrategies.com/articles/106479-newtons-introduces-refreshed-brand-identity-and-packaging-design Bitburger Turns Germany’s Football Heritage Into Collectable Packaging Independent brand design agency Derek&Eric has partnered with Bitburger to create a striking series of limited edition collector's cans celebrating the brewer's renewed partnership with the German Football Association (DFB).

]]> http://www.packagingstrategies.com/articles/106471 Thu, 28 May 2026 13:23:56 -0400 https://www.packagingstrategies.com/articles/106471-bitburger-turns-germanys-football-heritage-into-collectable-packaging Bob's Red Mill Unveils New Logo and Product Packaging Bob's Red Mill's refreshed packaging draws from the brand's iconic history, with a new look that is both modern and familiar for longtime fans.

]]> http://www.packagingstrategies.com/articles/106454 Mon, 18 May 2026 12:05:24 -0400 https://www.packagingstrategies.com/articles/106454-bobs-red-mill-unveils-new-logo-and-product-packaging Love&Cookies debuts Sweet Lemon and Vanilla flavor The bakery brand is aiming to combine product innovation with a strategic packaging update to drive velocity and shelf impact in frozen.

]]> http://www.packagingstrategies.com/articles/106443 Tue, 12 May 2026 13:34:00 -0400 https://www.packagingstrategies.com/articles/106443-love-and-cookies-debuts-sweet-lemon-and-vanilla-flavor HI-CHEW Unveils Packaging Refresh Across Its Stick Portfolio Packaging refresh is designed to make the unwrapping experience more playful and engaging.

]]> http://www.packagingstrategies.com/articles/106434 Fri, 08 May 2026 13:00:00 -0400 https://www.packagingstrategies.com/articles/106434-hi-chew-unveils-packaging-refresh-across-its-stick-portfolio Jelly Belly evolves brand identity with new collections The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says. 

]]> http://www.packagingstrategies.com/articles/106428 Tue, 05 May 2026 16:57:00 -0400 https://www.packagingstrategies.com/articles/106428-jelly-belly-evolves-brand-identity-with-new-collections El Jefe Energy Wins Colored by INX Can Design Contest The design leans into a darker, more refined visual world with strong iconography, roses, contrast, and a commanding central figure that reflects confidence, power and presence.

]]> http://www.packagingstrategies.com/articles/106418 Wed, 29 Apr 2026 00:00:29 -0400 https://www.packagingstrategies.com/articles/106418-el-jefe-energy-wins-colored-by-inx-can-design-contest Chocolove debuts new confections, packaging The brand is expanding its premium lineup with new filled bars highlighting its commitment to sustainable and luxurious European-style confections, it says.

]]> http://www.packagingstrategies.com/articles/106414 Tue, 28 Apr 2026 15:44:00 -0400 https://www.packagingstrategies.com/articles/106414-chocolove-debuts-new-confections-packaging Kellanova and U.S. Soccer Federation Launch Exclusive Snack Lineup Ahead of Soccer-Filled Summer Inspired by the team spirit at the heart of the game, the lineup celebrates the entire pack – from the players on the pitch to the fans cheering them on.

]]> http://www.packagingstrategies.com/articles/106413 Tue, 28 Apr 2026 11:29:09 -0400 https://www.packagingstrategies.com/articles/106413-kellanova-and-us-soccer-federation-launch-exclusive-snack-lineup-ahead-of-soccer-filled-summer Islands8 Launches Watermelon-Flavored Gin to Celebrate Summer with Design from bluemarlin Three years on from elevating and reinventing the Islands8 brand world, bluemarlin is raising a glass to a design built with the future in mind – one that was always intended to flex, evolve and welcome new expressions.

]]> http://www.packagingstrategies.com/articles/106412 Tue, 28 Apr 2026 11:07:19 -0400 https://www.packagingstrategies.com/articles/106412-islands8-launches-watermelon-flavored-gin-to-celebrate-summer-with-design-from-bluemarlin Rice Chex Sees Improved Customer Response with Refreshed Packaging Design In the new design, they’ve cleverly utilized the checkerboard aesthetic to create a split-screen feel—on one side is a bowl of Rice Chex with milk and strawberries, on the other a bowl of Chex-heavy snack mix.

]]> http://www.packagingstrategies.com/articles/106403 Fri, 24 Apr 2026 09:44:58 -0400 https://www.packagingstrategies.com/articles/106403-rice-chex-sees-improved-customer-response-with-refreshed-packaging-design Walmart Unveils Redesign of Great Value, Its Flagship Private Brand Among other changes, the new design features consistent placement of nutrition information across all Great Value food items.

]]> http://www.packagingstrategies.com/articles/106387 Thu, 16 Apr 2026 00:00:10 -0400 https://www.packagingstrategies.com/articles/106387-walmart-unveils-redesign-of-great-value-its-flagship-private-brand Tostitos Launches Redesigned Packaging Instead of photography, the design leans on illustration, which gives the brand room to show its warmth and “fiesta spirit” while honoring the traditional masa-making process.

]]> http://www.packagingstrategies.com/articles/106367 Fri, 03 Apr 2026 16:09:24 -0400 https://www.packagingstrategies.com/articles/106367-tostitos-launches-redesigned-packaging Cheez-It, basketball star Kon Kneuppel team up for LTO To celebrate his record-breaking rookie season, the limited-edition bundle features his two favorite flavors from the brand: White Cheddar and Extra Toasty.

]]> http://www.packagingstrategies.com/articles/106352 Mon, 30 Mar 2026 13:02:00 -0400 https://www.packagingstrategies.com/articles/106352-cheez-it-basketball-star-kon-kneuppel-team-up-for-lto Why the Beverage Can Is Becoming a Strategic Brand Asset Within Global Beverage Trends Aluminum cans are among the fastest-growing beverage packaging formats across most regions, driven by demand for circular materials and convenience. The aluminum can also provides an excellent branding surface.

]]> http://www.packagingstrategies.com/articles/106355 Mon, 30 Mar 2026 00:00:53 -0400 https://www.packagingstrategies.com/articles/106355-why-the-beverage-can-is-becoming-a-strategic-brand-asset-within-global-beverage-trends Puffs brand B-Sides launches new look The flavor-forward puff brand unveils a rebrand inspired by 1990s snack nostalgia, with new packaging designed to stand out on shelf.

]]> http://www.packagingstrategies.com/articles/106347 Thu, 26 Mar 2026 15:40:00 -0400 https://www.packagingstrategies.com/articles/106347-puffs-brand-b-sides-launches-new-look Black Forest gummies change to fully organic along with new packaging The brand's bears and new Forest Friends are now available at retailers nationwide.

]]> http://www.packagingstrategies.com/articles/106330 Thu, 19 Mar 2026 10:38:00 -0400 https://www.packagingstrategies.com/articles/106330-black-forest-gummies-change-to-fully-organic-along-with-new-packaging Chase Design Group Launches Full Rebrand for Otoki The rebrand addresses a fundamental challenge of translating the Otoki story for a global audience by honoring its roots while inviting a whole new generation to the table.

]]> http://www.packagingstrategies.com/articles/106327 Wed, 18 Mar 2026 13:20:53 -0400 https://www.packagingstrategies.com/articles/106327-chase-design-group-launches-full-rebrand-for-otoki Ferrara Debuts Themed Flavors to Celebrate U.S. Soccer Partnership Ferrara is kicking off the season with limited-edition product offerings across three of its beloved brands, including a new SweeTARTS® Ropes flavor, the return of Berry Punch NERDS® Gummy Clusters® and a soccer-themed Trolli® Sour Brite Squad pack.

]]> http://www.packagingstrategies.com/articles/106302 Wed, 04 Mar 2026 13:52:32 -0500 https://www.packagingstrategies.com/articles/106302-ferrara-debuts-themed-flavors-to-celebrate-us-soccer-partnership GoNanas Launches New Look from STONE Strategy & Design STONE’s strategy focused on maximizing the opportunity to make GoNanas truly memorable, signaling something new and modern in the baking category, and creating greater impact in stores.


]]> http://www.packagingstrategies.com/articles/106297 Fri, 27 Feb 2026 13:00:01 -0500 https://www.packagingstrategies.com/articles/106297-gonanas-launches-new-look-from-stone-strategy-and-design Expanding Brands from Direct-to-Consumer into Retail addingtonb@bnpmedia.com (Brad Addington) In this interview, Dan Gladden of Interact Brands shares a textbook case of successfully shepherding a direct-to-consumer brand onto retail shelves.

]]> http://www.packagingstrategies.com/articles/106294 Wed, 25 Feb 2026 00:00:00 -0500 https://www.packagingstrategies.com/articles/106294-expanding-brands-from-direct-to-consumer-into-retail Neuro debuts at select Walmart stores The launch represents a significant milestone for the confection brand, it says, expanding accessibility for everyday consumers seeking a modern, convenient alternative to traditional energy.

]]> http://www.packagingstrategies.com/articles/106288 Tue, 24 Feb 2026 11:30:00 -0500 https://www.packagingstrategies.com/articles/106288-neuro-debuts-at-select-walmart-stores NBi FlexPack Adopts eBeam Cast and Cure Technology for Flexible Packaging Process imprints a custom watermark or holographic effect on flexible packaging finishes, boosting visual impact and providing a powerful layer of brand protection.

]]> http://www.packagingstrategies.com/articles/106286 Sun, 22 Feb 2026 00:00:36 -0500 https://www.packagingstrategies.com/articles/106286-nbi-flexpack-adopts-ebeam-cast-and-cure-technology-for-flexible-packaging Pre Brands Launches Refreshed Packaging for Steak and Ground Beef Products The proprietary, patented packaging uses a clean, white chipboard base paired with a clear, 360° viewing window that allows shoppers to see the quality of the beef from every angle, delivering immediate clarity in a competitive category where nutrition cues matter more than ever.

]]> http://www.packagingstrategies.com/articles/106245 Mon, 02 Feb 2026 13:26:02 -0500 https://www.packagingstrategies.com/articles/106245-pre-brands-launches-refreshed-packaging-for-steak-and-ground-beef-products Evolution Fresh Launches New Look and Digital Marketing Campaign This strategic move reinforces the brand’s role as a pioneer in the rapidly growing cold-pressed juice category, while strengthening its connection to health-conscious consumers who value simplicity and are seeking simple nourishment from nature in a world full of dull, overprocessed options.

]]> http://www.packagingstrategies.com/articles/106246 Fri, 30 Jan 2026 14:57:45 -0500 https://www.packagingstrategies.com/articles/106246-evolution-fresh-launches-new-look-and-digital-marketing-campaign Coveris Helps Rowse® Honey Develop New Packaging Concept for Manuka Range The updated range, available now in both jar and squeezy formats, includes enhanced packaging features designed to reinforce Rowse’s premium Manuka position within the honey category.

]]> http://www.packagingstrategies.com/articles/106237 Mon, 26 Jan 2026 14:05:12 -0500 https://www.packagingstrategies.com/articles/106237-coveris-helps-rowse-honey-develop-new-packaging-concept-for-manuka-range Pentawards Opens 20th Annual Competition for Packaging Design Excellence The competition continues to recognize outstanding packaging design from across the globe, welcoming entries from brands, agencies and independent designers working across every sector of packaging.

]]> http://www.packagingstrategies.com/articles/106221 Mon, 19 Jan 2026 11:27:02 -0500 https://www.packagingstrategies.com/articles/106221-pentawards-opens-20th-annual-competition-for-packaging-design-excellence Butter Wines Introduces ButterLight Chardonnay in Cans The new 250mL cans respond to growing consumer demand for lower-alcohol wines.

]]> http://www.packagingstrategies.com/articles/106220 Sun, 18 Jan 2026 00:00:00 -0500 https://www.packagingstrategies.com/articles/106220-butter-wines-introduces-butterlight-chardonnay-in-cans Muddy Bites Launches Game Day Packaging Nationwide at Target The new Game Day packaging at Target also marks the debut of Muddy Bites’ new 4.25-ounce bag, offering more to share for game-day gatherings.

]]> http://www.packagingstrategies.com/articles/106218 Fri, 16 Jan 2026 12:20:41 -0500 https://www.packagingstrategies.com/articles/106218-muddy-bites-launches-game-day-packaging-nationwide-at-target