Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
HMSDesign, a boutique brand design agency, has hired Joe DiMeo as Creative Director. He will be responsible for overall creative leadership across the firm’s client consumer packaged goods brands, management and professional development of the creative team, creative operations, high level client service and business development efforts.
As powerful as visual communication is in modern
culture and as engaging as visual brand representations
can be, consumers are hungry for something deeper.
Marketers who are taking their brands to a whole new
level are tapping into that "something deeper."
TC Transcontinental Packaging is proud to launch in North America one of the first-in-market, 100% recyclable, multilayer barrier stand-up pouch in partnership with Harney & Sons, an American tea company, for their loose tea flexible plastic pouch.
That great new product is ready to go. Concept test results are positive. In-home usage tests of the product are positive. The package design looks great. Oops! Wait a minute. What are we going to call this new product? What is its name to be? This would seem like a very simple problem to solve. Do a little ideation to come up with 50 or 100 names, and then screen those names for the best candidates; that is, show those 50 or 100 names to consumers and ask them to pick the winners. Slam dunk. Problem solved. A new name is found.
Kar’s Nuts has been providing consumers with a wide variety of snack choices dating back to 1933 when Sue Kar used her tiny home kitchen across the street from Tiger Stadium in Detroit to roast and sell peanuts to Tiger fans. Today, its award-winning Sweet ‘n Salty Mix in the little purple bag is America’s best-selling brand of trail mix.
TricorBraun, a global packaging leader, has acquired Pacific Bag, LLC, one of the largest independent U.S. distributors of flexible packaging. The company will combine Pacific Bag with its existing flexibles business, Taipak, to create TricorBraun Flex, a new business unit focused on flexible packaging.
In this issue of Packaging Strategies, we share new technologies in label management, the skills gap and end-of-line machinery, big data, one garage door manufacturer turns green with new packaging, snack food packaging trends and more!