Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
Based on a popular handbook published originally in the Dutch language, Packaging Design Decisions: A Technical Guide, by Roland ten Klooster, Ph.D., Frans Lox, Ph.D., and Ton Schilperoord, Ir. is intended to help package designers and design team members achieve cost-effective and problem-free packages for consumers and distribution.
Pacific Rim flavors, eco-conscious packaging, faux meat snacks and new varieties of hemp-infused products are among the food influences expected to take off in the next year. Whole Food's seasoned trend-spotters thoughtfully compiled this report based on more than 100 years of combined experience in product sourcing, studying consumer preferences and participating in food and wellness industry exhibitions worldwide.
Chase Design Group Modernizes the Brand on a Global Scale
January 7, 2019
Founded in Kyoto, Japan in 1929, Nissha Printing was born as a traditional printing company servicing the Japanese market. Today, it’s a leading global B2B technical company with a diversified business portfolio in new markets and with technologies that go beyond the realm of traditional printing. To signal this evolution, they dropped the word “Printing” from their name and with the goal of modernizing the brand identity system on a global scale, they turned to Chase Design Group.
Most millennials are reconsidering the role of alcohol within social occasions, as they seek to be more present and mindful in their social interactions. The main consumer drivers for low alcohol consumption are: health, moderation and the rejection of binge drinking culture. Yet the main barriers to purchasing low or no alcohol options are price and perceived taste compromises.
In this issue of Packaging Strategies, we share new technologies in label management, the skills gap and end-of-line machinery, big data, one garage door manufacturer turns green with new packaging, snack food packaging trends and more!