Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
Following the success of the T2 2016 and 2017 Christmas tea ranges, Metsä Board, the producer of premium fresh fiber paperboards, has once again helped develop packaging for the T2 2018 Christmas gifting range.
For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season.
Constellation Brands, a leading beverage alcohol company, announced today that Constellation Brands Ventures (CBV), the company's corporate venture capital group, intends to invest $100 million in female-founded or female-led businesses in the beverage alcohol space and adjacent categories by 2028 through a new program, Focus on Female Founders.
The inaugural Better With Less Design Challenge was created to find new environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.
If you think colleges and universities are immune from the pressures of the marketplace, that they invest wisely—that they invest in the furtherance of wisdom itself—a word to the wise: Talk to a recent college applicant. Ask a student at one of the nation’s elite colleges what an acceptance package looks like. Ask him to let you see—ask her to let you review—the materials from Harvard, Yale, Stanford, Princeton, and Penn.
Trinity Brand Group paired its long history of building iconic beer and adult lifestyle brands with its expertise in the cannabis industry to help launch the country’s newest THC-infused de-alcoholized beer from CERIA Brewing Company (“CERIA” rhymes with “area”).
British coffee, tea and cocoa brand Whittard of Chelsea partnered with illustrator Persephone Coelho to create a nature-inspired design for its new coffee packaging. Here's a behind-the-scenes look at the creative process.
In this issue of Packaging Strategies, we share new technologies in label management, the skills gap and end-of-line machinery, big data, one garage door manufacturer turns green with new packaging, snack food packaging trends and more!